Boingo Wireless Rebrand


Branding

Boingo Wireless, the world's largest Wi-Fi provider, tasked us with updating their branding to bring it up to date with current design trends and web standards. Our goal was to visually represent them as an industry leader in providing Wi-Fi, and to market them as a leader in providing Wi-Fi to travelers. Our primary constraints were to keep the original logo and use red as their primary color.

Creating A Toolbox

We updated their color palette and typography, and introduced a new icon system that is a playful take on traditional airport iconography. Additionally, we created an interactive UI Kit that we handed off to the Boingo in-house development team so they could quickly get up and running with the new visual approach.

VIEW THE UI KIT

Application

The new visual approach was applied to all forms of Boingo media including all of their web and print assets. Below is a small sampling of the applications.


Quick Details:

Client

Boingo Wireless

Role

Art Director • Designer

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